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Discuss your research

Research across Africa

African research for decisions that matter.

Discuss your researchExplore our capabilities
An older man and a younger woman discuss a wooden architectural model on a table in a bright studio overlooking the city.Western AfricaProgramme monitoring & outcome evaluation
A man and a woman in white overalls inspect tomatoes on a steel sorting line in a bright food-processing hall.Western AfricaMidline evaluation of an agricultural value chain programme
A woman in a blue dress lifts a length of red fabric in a tailoring studio, sewing machines and the sea behind her.Central AfricaBaseline and performance monitoring of a livelihoods programme
A man in navy scrubs speaks with a woman in a yellow headwrap at a clinic reception desk in Harare.Southern AfricaImpact evaluation of community health intervention
A woman in purple selects a yellow pepper as a man in cream arranges vegetables at a covered produce market in Lekki, Lagos.Western AfricaMarket entry & consumer segmentation study
A man in a red jacket takes a phone call from a train seat, city towers sliding past the window.Eastern AfricaCustomer experience & brand health tracking

Find the right research approach

Start with the decision you need to make, then explore the relevant research support.

01

Programmes, policy & people

Evaluate programmes, explore public health and development questions, or inform policy.

Explore development research
02

Markets & consumers

Understand customers and markets to support commercial decisions.

Explore market research
03

Fieldwork in Africa

Commission single-country or multi-country data collection for your research brief.

Explore fieldwork support
04

Custom research

Bring a question that crosses categories or needs a tailored approach.

Explore research services

Research in practice.

Explore the questions, methods and reported outcomes behind our published case studies.

View all case studies
Eastern Africa

Customer experience & brand health tracking

A leading telecommunications provider sought to understand declining customer loyalty and rising churn rates. The client required robust customer experience insights to improve service delivery and brand perception.

Western Africa

Market entry & consumer segmentation study

A multinational FMCG company was planning to introduce a new personal care product into the Nigerian market. The client required reliable, data-driven insights to understand consumer preferences, price sensitivity, and competitive positioning across urban and semi-urban locations.

Southern Africa

Impact evaluation of community health intervention

A donor-funded public health programme aimed to improve maternal and child health outcomes in underserved communities. The client required an independent impact evaluation to assess effectiveness and value for money.

What clients say

Surveysphere Africa provided rigorous monitoring and evaluation support for our project, delivering a robust baseline study and clear analytical reporting. Their technical understanding of M&E frameworks and commitment to data integrity gave us confidence in the findings and recommendations.
M&E Specialist, Donor-funded project
Surveysphere Africa demonstrated exceptional professionalism and technical expertise throughout our market research project.
Regional Marketing Director, FMCG sector

Confidence starts with a clear process.

Discuss study design, fieldwork checks and participant care before collection begins.

Research design

Define the question, sample, methods and limitations the study must address.

Fieldwork controls

Agree interviewer briefing, supervision, validation and how exceptions will be investigated.

Participant and data safeguards

Plan consent, confidentiality, access and retention arrangements for the study.

Explore quality and ethics

Where will your research take place?

Discuss the countries, participants and delivery requirements for your study. Country-specific feasibility is confirmed before agreeing the approach.

Explore country coverage
A man in a mustard kaftan waits on an elevated Lagos Blue Line platform as a blue and white train passes.

From your research question to useful evidence

Start with the decision, agree the study requirements and plan how the findings will be used.

Share your requirement

Describe the decision, locations, participants and timing. Include what you already know and what the study needs to clarify.

Agree the approach

Discuss methods, access, responsibilities, quality checks and outputs before commissioning.

Plan the handover

Agree reporting formats, documentation and time to discuss the findings and their limitations.

Guidance for planning better research.

Explore all insights
Three people talk in a sunlit atrium with a wide staircase and plants, one of them in a pink headscarf.
Social research

The Role of Social Research in Shaping Development Programs in Africa

How social research helps governments, NGOs and funders across Africa design development programs that fit local realities and deliver lasting impact.

Two research professionals compare product concepts, audience cards and colour samples at a studio table.
Market research

Why Market Research Is the Backbone of Business Growth in Africa

How market research helps businesses in Africa size opportunities, understand fast-changing consumers and enter new markets with less guesswork.

A man in a mustard jacket tries a pair of headphones while an assistant in blue talks with him in a bright electronics shop.
Market research

How Businesses Can Use Customer Satisfaction Research to Drive Profitability in Africa

How customer satisfaction research helps African businesses find what drives loyalty, fix service gaps and turn happier customers into profit.

Frequently asked questions

A few things to know before we plan a study together.

No. Tell us the decision you need to make, the audience or locations you have in mind, and your timing. We can shape the approach and scope together.
Both. We can design and deliver a study or carry out data collection for an existing research plan. We agree responsibilities and outputs before work begins.
Our country pages show where we work. We confirm feasibility for the participants, methods and locations in each brief before agreeing a plan.
Timing depends on locations, participant access, methods, approvals and outputs. We set a practical schedule when we scope the study.
We agree deliverables up front. Depending on the assignment, these may include fieldwork documentation, cleaned data, analysis and a report.

Tell us what you need to learn.

Start with your question, your audience and where your research needs to happen. Let’s shape a useful next step.

Discuss your research